


Get Equipped. Get Ahead!
Invest in Your Future: Pricing for the Get AI Ready Masterclass Series
Unleash Tomorrow
The digital marketing world is on the precipice of a radical transformation, powered by the relentless advancement of AI technology. The Get AI Ready Masterclass Series is your opportunity to not just witness but lead the charge into this new era. Ready to invest in your future?
Here’s how our pricing structure breaks down:
Tailored Agency Packages
Designed for dynamic teams looking to spearhead their industry with AI expertise, our agency packages ensure that your team remains at the cutting edge.
Pricing is structured to encourage team participation:
Venue Based: For teams eager to dive into the AI transformation, our entry package starts at £995 (+VAT) for 2 team members.
Bespoke In-House Masterclass: An individual masterclass held out your office for your entire team for a total of £2,995 (+VAT).




Testimonials
Client testimonial
This recognition is not just a testament to our capabilities but also a significant differentiator in the competitive agency landscape. It has been instrumental in enhancing client retention, as our existing clients feel more confident in our cutting-edge approach.
Moreover, this accreditation positions us strongly when pitching for new projects, particularly with larger clients who recognise the importance of AI in today’s digital marketing ecosystem.
Join the waiting list
First Come, First Served: Enrolments in our masterclass series is extremely limited and available on a first-come, first-served basis.
Those who register early will not only benefit from being early adopters but will also enjoy exclusive offers and substantial competitive advantages.

Individual Mastery
For individual professionals aiming to elevate their personal expertise and lead in their sectors, the masterclass series is offered at: Standard Rate: £995 (+VAT) per participant.
Early Bird Discount: Commit to your growth early and enjoy a 30% discount on registrations made before December 2024. Seize this opportunity to transform your understanding and application of AI for just £700 (+VAT).
Empower Your Team: The Get AI Ready Masterclass Series
Specialised Focus on Predictive Modelling for Google and Meta Platforms
In the fast-paced world of digital marketing, staying at the forefront means mastering the tools that drive decision-making and audience engagement.
Equip your team with the skills to leverage AI for strategic advantage.
FAQs
The masterclass is designed specifically for digital marketing professionals and agencies.
The masterclass delves into predictive modelling, a crucial component of modern digital marketing platforms with advanced analytics capabilities. These platforms autonomously collect and analyse data, including user behaviours, preferences, and interactions across various channels and devices. Participants will gain insights into how these platforms leverage descriptive analytics to review past marketing performances and use algorithms and statistical methods to forecast future customer behaviours. This includes identifying potential high-value customers, projecting sales trends, and determining optimal timings and locations for campaigns.
Understanding the underlying technology of AI and machine learning in digital marketing is akin to a mechanic mastering the intricacies of an engine. Agencies that earn the GET AI READY certification position themselves in the top 1% of the industry, enhancing their ability to retain and attract new clients by standing out from the competition.
The masterclass is led by Gez McGuire, a seasoned digital marketing expert with over 20 years of experience in paid digital platforms. Gez is an acclaimed international awards judge, author, keynote speaker on the future of advertising, and holds an AI accreditation from the University of California, Berkeley.
Masterclasses are conducted monthly at various locations across the UK, including London, Birmingham, Manchester, and Glasgow.
Yes, there is an option to host an in-house masterclass at your company premises for your team.
Participants will receive a professional certificate securely stored on Blockchain to verify the authenticity of the accreditation.
The cost for a venue-based masterclass is £995 (+VAT) per agency, which includes participation for two team members. An in- house masterclass costs £2,995 (+VAT) and accommodates up to 10 key personnel.
The masterclass includes a series of brief, interactive exams after each module to ensure participants fully benefit from the training.
No, the GET AI READY masterclass is exclusively available in-person at designated venues or as an in-house session to maintain its exclusivity.
The masterclass is conducted from 10am to 3.30pm.
Payments can be made online, and a full VAT invoice will be issued upon completion of the transaction.
Terms and Conditions, along with a Non- Disclosure Agreement (NDA) and a non-compete clause, will be provided for each participating agency to sign prior to the event.
Bookings can be made up to three months in advance.
The exclusive nature of the masterclass limits its availability to 1% of UK agencies per year, ensuring a distinctive and premium showcase platform for every participating agency.
Machine Learning & Analytics Masterclass in Digital Marketing
8:30 am - 9:00 am: Registration & Networking
9:00 am - 9:30 am: Introduction
A brief overview of what will be covered during the day.
The Intersection of Machine Learning & Digital Marketing (25 minutes)
Why it's a game-changer and the potential it holds.
9:30 am - 10:45 am: Descriptive Analytics
Its purpose and the depth digital marketers should understand.
Clustering and Affinity Groups (30 minutes)
How they work in digital marketing and advanced data visualisation techniques.
Case Study & Group Discussion (30 minutes)
Real-world digital marketing scenarios where descriptive analytics played a pivotal role.
10:45 am - 11:00 am: Morning Break
11:00 am - 12:15 pm: Predictive Analytics
A deeper understanding of its importance in forecasting and decision-making.
Leveraging Predictive Modelling to Pinpoint Customer Segments and Anticipate Future Action (30 minutes)
Classification Models and Regression Models and their relevance to digital marketing.
Evaluation and Overfitting (30 minutes)
The two elements in place with predictive analytics to ensure accurate their data-driven insights.
12:15 pm - 1:15 pm: Lunch Break
1:15 pm - 2:30 pm: Prescriptive Analytics
Understand its role in offering actionable recommendations.
Understanding Decision Variables and Outcome Variables. (30 minutes)
The input variables that make the magic happen.
Application in Campaign Optimisation (30 minutes)
How can marketers use prescriptive analytics to tweak their campaigns for better results?
2:45 pm - 4:00 pm: Machine Learning in PPC
How machine learning is changing the game in PPC, programmatic buying, dynamic pricing, etc.
Real-world Applications & Case Studies (60 minutes)
Diving deep into actual platforms leveraging ML for better results with multi-arm bandit.
Group Discussion & Brainstorming (25 minutes)
How AWS & F1 use machine learning at it's best.
4:00 pm - 4:45 pm: Q&A Session / Closing & Networking
Ready to Lead with Predictive Modelling?
Contact us today to tailor the Get AI Ready Masterclass Series to the specific predictive modelling needs of your organisation.
Elevate your team’s capabilities and strategic influence in the digital marketplace.
Join the waiting list
First Come, First Served: Enrolments in our masterclass series is extremely limited and available on a first-come, first-served basis.
Those who register early will not only benefit from being early adopters but will also enjoy exclusive offers and substantial competitive advantages.